General Info
Professional Track
- Information Technology (IT) and Communications
Entrepreneurship in IT
Country
PakistanAreas of Expertise
- Data Mining and Analytics
- Digital Media
- Engineering, Software
Professional Interests
- Tech journalism & media
- AI-driven product management
- Digital media growth strategies for South Asian audiences
Passionate about tech, storytelling and lifting women up
What will be your most valuable contribution to your TechWomen mentorship?
I love learning new things and working with others to find solutions. Through my work as a founder of Itla, I've developed skills in making complex ideas accessible and engaging for a broad audience. My work in health tech has taught me a lot about listening to users and working closely with different teams. I want to bring this experience to TechWomen by sharing what I know, learning from others, and helping build a community where we all grow through shared knowledge and support.
The Top Three Things I Would Like to Learn or Experience During my Mentorship
- Best practices in AI-powered product management.
- Learn strategies for scaling free digital products.
- Digital media growth strategies for South Asian audiences.
Mentorship Characteristic
- Attend company-wide meetings and/or team meetings
- Visit an office or attend a site-visit
- Focus on technical skills building
- Identify a short-term project I can work on at the partnering company
- Have exposure to basic industry techniques
Ideal Company Type
I am seeking a mentor from a forward-thinking, technology-driven company that fosters a culture of innovation and comprehensive leadership, ideally within SaaS, digital media or healthtech. The company should excel in modern product management practices, especially leveraging AI-powered features, and prioritize data-driven decision-making. Additionally, it should have experience scaling ventures on a global level.
What are three adjectives that best describe you in the work place?
- Hardworking
- Collaborative
- Empathetic
What impact will your mentorship have on your career and professional path?
This mentorship will provide me with strategies to scale digital products like Itla (weekly business and tech newsletter) into a leading South Asian business and tech media platform. It will also equip me with advanced modern product management practices to excel in my healthtech role, including effectively integrating AI as a complementary tool, while enhancing my leadership skills to nurture startups and empower women entrepreneurs.
After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?
I will use the mentorship experience to expand Itla's outreach and offerings - including workshops and various segments - empowering youth and women entrepreneurs. I will also drive innovation in healthcare accessibility through AI solutions, fostering inclusive leadership and bridging gaps in Pakistan's tech ecosystem.
Work History
Years of Full-time Work Experience
3Primary Professional Focus
- Individual contributor leading innovation
- Leader who is in charge of overseeing the delivery of technology products and processes
- Scientist and researcher in technical science and/or engineering discipline
Current/Most Recent Job
- Title and Company: Product Manager, Marham
- Direct Reports:
- Type: Full-time
- Location: Lahore, Pakistan
- Dates: May 2, 2023 –
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Responsibilities:
Lead product discovery using qualitative research (user interviews) and quantitative data analysis to identify key user needs to improve user experience; design and run experiments following modern product management practices to validate hypotheses and inform product decisions; measure and calculate impact of features post-launch to optimize the product and prioritize next steps;
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Skills:
Data analysis and experimentation for evidence-based decision-making; cross-functional collaboration and stakeholder communication; user research and qualitative interviewing for deep customer insights
Job #2
- Title and Company: Founder, CEO & Writer, Itla
- Type: Part-time
- Location: Lahore, Pakistan
- Dates: February 1, 2023 – May 29, 2025
-
Responsibilities:
Write and publish Itla, a witty, weekly newsletter simplifying business and tech news in Pakistan; build and engage a growing subscriber community through content strategy and social media; manage editorial calendar, oversee design, and run weekly operations to maintain consistency and quality
-
Skills:
Content creation and storytelling; editorial leadership and consistency; digital audience engagement
Job #3
- Title and Company: Junior Product Owner, Ailaaj
- Type: Full-time
- Location: Lahore, Pakistan
- Dates: May 1, 2022 – April 30, 2023
-
Responsibilities:
Collaborated with the Product Manager to manage sprints and implement agile processes; coordinated with engineers to ensure timely delivery of features; gathered, organized and prioritized stakeholder requests for product development
-
Skills:
Sprint planning and backlog management; cross-functional collaboration with engineering and design; stakeholder communication and feature prioritization
Education History
Institution #1
- Institution: Lahore University of Management Sciences (LUMS)
- Degree Awarded: Bachelor's
- Major: Economics and Political Science
- Minor:
- Location: Pakistan,
- Completion Date: April 30, 2022
