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Hadeel Balasmeh

General Info

Professional Track

  • Information Technology (IT) and Communications
  • Computer Programming

Country

Jordan

Areas of Expertise

  1. Artificial Intelligence/Machine Learning
  2. AR/VR
  3. Architecture

Professional Interests

  1. AI-powered game development
  2. Urban design simulation tools
  3. Procedural content generation

Empowering communities through creative tech and purposeful design.

Hadeel Balasmeh

What will be your most valuable contribution to your TechWomen mentorship?

I bring a unique blend of entrepreneurial drive, architectural insight, and game-based learning innovation. As founder of Manzel Technologies, I've led the development of an AI-powered simulation platform that empowers students and professionals to explore architecture and urban design through immersive, hands-on experiences. I hope to contribute by sharing insights on edtech, women-led innovation in MENA, and the journey of scaling a tech product for global impact. My experience at the intersection of AI, education, and design offers a valuable perspective for collaborative learning and exchange.

The Top Three Things I Would Like to Learn or Experience During my Mentorship

  1. Leading technical innovation in startups
  2. Commercializing marketing building simulation games for global markets that would benefit universities
  3. Building scalable AI-integrated tools related to architecture and game industry

Mentorship Characteristic

  • Attend company-wide meetings and/or team meetings
  • Focus on leadership skills building
  • Focus on technical skills building
  • Have exposure to specialized industry techniques
  • Exposes me to new tools and platforms

Ideal Company Type

I seek a mentor from a mid-sized or growth-stage company focused on immersive technologies, simulation software, or AI tools for creative industries. A collaborative, innovation-driven culture with strong ties to real-world applications and user-centered design would be ideal. I'm particularly interested in a mentor with experience launching tech products in competitive markets or integrating AI into interactive platforms, especially within education, games, or architecture.

What are three adjectives that best describe you in the work place?

  1. Visionary
  2. Brave
  3. Curious

What impact will your mentorship have on your career and professional path?

This mentorship will help me strengthen both technical and business expertise to scale Manzel Technologies and Manzel, our AI-driven simulation game that educates users about architecture and urban planning. I aim to refine our product roadmap, improve leadership in tech teams, and enhance our marketing and monetization strategies. Learning from a U.S. expert will expose me to best practices in game publishing, data-driven design, AI tools in architecture, and building strategic global partnerships.

After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?

This mentorship will help me strengthen both my technical and business expertise to scale Manzel Technologies and our core product, Manzel, an AI-driven simulation platform used by universities to teach architecture and urban planning. The platform empowers students and professionals through hands-on learning with data-driven design tools. Mentorship from a U.S. based expert will help us refine our product roadmap, enhance leadership within tech teams, and align our strategy with global standards in education, game publishing, and AI-powered architectural design, positioning Manzel as a globally trusted educational tool for universities and learners.

Work History

Years of Full-time Work Experience

3

Primary Professional Focus

  • Scientist and researcher in technical science and/or engineering discipline
  • Solutions architect
  • Technical product manager

Current/Most Recent Job

  • Title and Company: Founder, Business developer & Senior technical artisit, Manzel technologies
  • Direct Reports: 5
  • Type: Full-time
  • Location: Amman, Jordan
  • Dates: January 1, 2023 –
  • Responsibilities:

    Lead product strategy and development; Manage cross-functional teams including design, tech, and marketing; Build partnerships with universities and edtech stakeholders.

  • Skills:

    Strategic thinking and roadmap planning for scalable platforms; Technical product design using game engines and AI tools; Cross-cultural communication and leadership in multidisciplinary teams.

Job #2

  • Title and Company: Course instructor, Al Hussein Technical University (HTU)
  • Type: Part-time
  • Location: Amman, Jordan
  • Dates: March 9, 2024 – March 1, 2025
  • Responsibilities:

    Designed and taught interactive modules on real-time 3D environments using Unreal Engine for architecture and design students; Developed project-based assessments focused on procedural tools and AI integration for urban simulation and digital twins; Provided mentorship to students, guiding them in creating immersive, technically optimized experiences aligned with industry needs.

  • Skills:

    Curriculum development for immersive technologies (Unreal Engine, AI, procedural workflows); Technical instruction and communication for multidisciplinary student groups; Application of design thinking and gamification in architectural education.

Job #3

  • Title and Company: Unreal & VR developer architect, Blue design studio
  • Type: Part-time
  • Location: Amman, Jordan
  • Dates: March 13, 2023 – August 13, 2023
  • Responsibilities:

    Led the development of real-time architectural visualization experiences in Unreal Engine, including VR walkthroughs for client presentations; Supervised a small team of 3 junior artists and developers, coordinating asset integration and performance optimization workflows; Translated complex architectural data into immersive, interactive environments aligned with client design intent and user experience goals.

  • Skills:

    Advanced Unreal Engine and VR development for architectural use cases; Team leadership and technical mentoring; 3D optimization and lightmap baking for real-time performance.

Education History


Institution #1

  • Institution: Princess Sumaya University for Technology
  • Degree Awarded: Master's
  • Major: Data science
  • Minor:
  • Location: Jordan
  • Completion Date: June 15, 2023

Institution #2

  • Institution: Al-Balqa Applied University (BAU)
  • Degree Awarded: Bachelor's
  • Major: Bachelor of Architecture
  • Minor:
  • Location: Jordan
  • Completion Date: June 15, 2020

Participants

  • Chicago Emerging Leader Profiles
  • San Francisco Emerging Leader Profiles
  • Eligibility and Application
  • The Experience
  • Award Details

Mentors

  • Mentor Outreach Toolkit
  • Why Mentor With TechWomen?
  • Professional Mentor Overview
  • Cultural Mentor Overview
  • Innovation Mentor Overview
  • TechWomen Mentor Application

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