Josephine Adeti

General Info

What will be your most valuable contribution to your TechWomen mentorship?

I will bring a unique blend of technical expertise and grassroots experience in agritech innovation, rooted in the challenges and opportunities of African smallholder farming. My entrepreneurial drive and commitment to inclusive, scalable solutions will offer mentors fresh perspectives on building impact-driven technology in emerging markets. I excel at bridging technology with social impact and fostering collaborative problem-solving. By sharing my insights and cultural understanding, I aim to contribute meaningfully to the mentorship exchange—inspiring innovative approaches and deepening cross-cultural learning that benefits the entire TechWomen community and strengthens global partnerships.

The Top Three Things I Would Like to Learn or Experience During my Mentorship

1. Utilize AI tools in fintech and incorporate AI assistance in daily workflows.
2. Design inclusive agri-tech platforms that are scalable.
3. Learn how to leverage data-driven decision making.

Mentorship Characteristic

• Attend company-wide meetings and/or team meetings
• Focus on leadership skills building
• Present my current work to professionals in my industry
• Expand on a project that I’m working on in my current role at home
• Exposes me to new tools and platforms

Ideal Company Type

I seek a mentor with experience in scaling agritech or fintech startups focused on empowering underserved communities. Ideally, they lead or have led innovative companies that combine technology with social impact, operating in emerging markets or developing regions. The ideal mentor values inclusive leadership, agility and sustainability, with a strong commitment to ethical business practices. They foster a collaborative, growth-oriented culture that encourages innovation and learning. Their expertise in product development, impact measurement and strategic partnerships would guide me in scaling technology solutions that improve the livelihoods of smallholder farmers across Africa.

What are three adjectives that best describe you in the work place?

1. Innovative
2. Driven
3. Empathetic

What impact will your mentorship have on your career and professional path?

The 15-day mentorship with a U.S.-based mentor will be transformative, equipping me with advanced strategies to scale technology solutions that empower smallholder farmers. By learning from a seasoned leader with experience in innovation, growth and investment, I will strengthen my ability to drive systemic change through inclusive, sustainable agritech models. This mentorship will deepen my leadership capacity, enhance my strategic decision-making and unlock access to global networks and resources. It will advance my mission to build resilient agricultural ecosystems and generate lasting economic impact for underserved communities across Africa.

After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?

After TechWomen, I will leverage my mentorship experience to transform Radava Mercantile, where I work into a leading force for agricultural innovation and financial inclusion in Kenya. I will actively mentor emerging entrepreneurs, sharing the knowledge I acquired to build a vibrant ecosystem of tech-driven solutions that address systemic challenges. By fostering strategic partnerships and scaling proven models, I will amplify the impact on smallholder farmers’ productivity and resilience. My goal is to catalyze sustainable economic growth, reduce poverty and drive climate-smart agriculture—ultimately contributing to a thriving, self-sufficient agricultural sector that empowers communities across Kenya and Africa.

Work History

Years of Full-time Work Experience

5

Primary Professional Focus

• Leader who is in charge of overseeing the delivery of technology products and processes
• Technical product design
• Technical product marketing

Education History