Mentor with fellow collaborators undertakes 14-day journey through Tunisia for Business Boost program
Mentor Jeannice Fairrer Samani, recently visited Tunisia as a special guest of the Business Boost for Tunisia Program, engaging with fellows and entrepreneurs, conducting market discovery interviews, and exploring opportunities for sustainable innovation. With expertise in AI, digital transformation, and workforce development, she brought insights from her experience at Stanford and UC Berkeley to support Tunisia’s growing entrepreneurial ecosystem.
Jeannice’s 14-day journey resulted from an invitation from fellow Ines Nasri (Tunisia, 2014), the CEO of WebPower and a Business Mentor for SelectUSA. During this time, Jeannice visited Sousse, Monastir, Tunis and Hergla. She met with founders and innovators across multiple sectors, her engagements highlighting key advancements, such as biomedical innovation and metaverse tourism in Sousse, sustainability-focused textiles in Monastir, and the intersection of heritage and modernity in Hergla. She also explored developments in Tunisia’s automotive and technology sectors, connecting with local entrepreneurs driving change.
A key moment of her visit was speaking at a Hive 12 event, hosted by fellow Ichraf Jarray (Tunisia, 2022). Addressing an audience of founders, Jeannice shared insights from her upcoming book on Transformative Leaders™, focusing on resilient leadership, the FAVCS Model (feasibility, adaptability, viability, cultural Awareness, and sustainability), and strategies for scaling businesses globally while preserving cultural identity.
Jeannice’s visit also marked a milestone for the expansion of sustainable innovation in Tunisia, as she announced four new Memoranda of Understanding (MOUs) to strengthen collaboration and ecosystem development. Reflecting on her experience, she shared: “Together, we’re shaping a new standard of entrepreneurial excellence. Let’s scale dreams into realities!”
