Areas of Expertise
- Computer Graphics and Animation
- Digital Media
- Graphic Design
- Product architecture & UX/UI design
- Social media marketing
- User research and audits
The Top Three Things I Would Like to Learn or Experience During my Mentorship
- Learn adaptive UX design & Rresearch approaches
- Gain more knowledge and experience in the field of UI/UX design
- Adopt strong leadership and entrepreneurial skills to be a leader and an inspiration for my community
Ideal Company Type
The ideal company for my mentorship placement would be where I can learn more about design strategy, human-centered design, customer experience, and UX experience and who is in service with enterprise applications and dashboard system applications. The company should be focused on marketing strategies, user experience design, client & customer experience, and using an agile framework for developing products.
- Human Centered Design
- Information Design
Additional Technical Skills
User experience design, management skills, design research, and audit.
What are three adjectives that best describe you in the work place?
What impact will your mentorship have on your career and professional path?
I desire to acquire the information and abilities during my mentorship that will assist me with making my own business and my professional skills after returning. I will keep on expanding on my involvement with the TechWomen program and sharpen the abilities I acquire. This is an interesting chance for me for the first time to gain from a mentor, especially if he/she will be from my area of expertise. That will be a great exchange of learning experiences, and I will learn all that I can and set it up as a regular occurrence back home.
After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?
Our women are not only hardworking but also ingenious and innovative. However, women in Pakistan lack resources, confidence, and most importantly a motivation to build a professional career. I have always wanted to make all those women a part of this ecosystem that needs them. I am also working on the concept of a program designed to engage, inspire and prepare women leaders for tomorrow through mentoring and industry interaction and what better way is there to inspire them if not by champions of TechWomen and their stories.
Years of Full-time Work Experience9
Primary Professional Focus
- Content architect
Current/Most Recent Job
- Title and Company: Senior Product Architect, Afiniti
- Direct Reports: 6
- Type: Full-time
- Location: Islamabad, Pakistan
- Dates: February 1, 2019 –
Work on AI products that are used by many organizations and millions of users: including dashboards for hi-end user products and software; Communicate with product owners, listen to ideas and requirements, interpret and apply design principles to deliver UX interaction models and logic flows, screen layouts and structure; utilize user research and testing techniques; deliver in collaboration with the VD & FE team; create prototypes, user-flows, and interaction design.
- Title and Company: Founder & Creative Head, Stippple Tech
- Type: Part-time
- Location: Islamabad,
- Dates: January 1, 2018 – June 1, 2020
I founded "Stippple" a community-based initiative and platform for designers and artists who can offer their services to the global market. Though Stippple is not limited to any gender it highly encourages women to unleash their potential through mentorship and showcase their work to international audience which will ultimately lead to more earning and an improved lifestyle.
- Title and Company: Senior Product Designer, Flutter Technologies
- Type: Full-time
- Location: Islamabad,
- Dates: September 1, 2017 – December 1, 2018
Utilized digital marketing: SEO/SEM, email, social media, and display advertising campaigns; translated concepts into wireframes and mockups that lead to intuitive user experiences; facilitated client's product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for digital products; designed and delivered wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces; made strategic design and user-experience decisions related to core, and new, functions and features; took a user-centered design approach and rapidly tested and iterated designs; collaborated with other team members and stakeholders.
Highest Level of Education CompletedBachelor's
- Institution: Allama Iqbal Open University
- Degree Awarded: Bachelor's
- Major: Computer Science
- Minor: Software Engineering
- Location: Pakistan
- Completion Date: February 1, 2015