Areas of Expertise
- Digital Media
- Digital advertising plans, techniques and optimization
- Leading generation strategy and planning through digital advertising
- Growth and product marketing
The Top Three Things I Would Like to Learn or Experience During my Mentorship
- Acquire knowledge about growth marketing and build connections with professionals who can support my goal of becoming an outstanding marketer that will create impact.
- Explore best practices, tricks and latest trends adopted by companies in the areas of lead generation and digital marketing, and experience how companies analyze and interpolate digital advertising insights and maximize the success of their advertising goals.
- Master the art of data analysis and ad optimization of digital marketing campaigns.
Ideal Company Type
My ideal company would be a large corporation with a notable marketing branch. I would like to be mentored by a mentor in the growth marketing industry who can help me focus on developing my technical skills. I would love to be a part of a globally operating company with employees from diverse cultures working together towards a common goal. I look forward to a progressive corporate culture that welcomes innovation and change. In parallel, my ideal company provides a nurturing environment where employees feel valued, motivated and rewarded.
- Certified Digital Marketing Professional (Digital Marketing Institute)
- Google Search Ads Certification
- Branding and Marketing Certification
What are three adjectives that best describe you in the work place?
What impact will your mentorship have on your career and professional path?
Since I have made a career shift from engineering to marketing, every program and certificate is an incentive for me and will take my career to the next level. My work is mainly campaigns on social channels, so gaining knowledge from the experts themselves will be huge in my career. My goal is to come back to Jordan with a wide network and to gain knowledge, and to be regarded as a subject matter expert.
After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?
I believe that everyone can create an impact after joining Techwomen, but what I am aiming to focus on is creating a sustainable, long lasting impact to influence my community. I have a goal to help people succeed, develop and find opportunities in their career path so I will do whatever it takes to create a huge and effective network. I will also mentor other young women and show them the values they have and the skills they need.
Years of Full-time Work Experience2
Primary Professional Focus
- Search optimization
Current/Most Recent Job
- Title and Company: Digital Advertising Specialist, Infobip
- Direct Reports:
- Type: Full-time
- Location: Amman, Jordan
- Dates: September 20, 2021 –
Define digital advertising strategy on the regional level; organize campaign budgets and media plans; implement advanced campaigns including paid search, social and display; optimize and manage launched campaigns using analytics tools; coordinate with analytics specialist to monitor campaign success, including campaign tracking; monitor analytics in accordance with internal goals; research external tools and software for optimization; create reports detailing results of campaigns; work with external partners, agencies and vendors; coordinate with regional marketing teams to align on strategy; educate other departments about trends in digital advertising; maintain high-level product knowledge to ensure the organization retains a leadership position
- Institution: Univeristy of Jordan
- Degree Awarded: Bachelor's
- Major: Civil Engineering
- Location: Amman, Jordan
- Completion Date: January 1, 2020