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Hiba N. Awaysa

General Info

Professional Track

  • Information Technology

Country

Palestinian Territories

Areas of Expertise

  1. Artificial Intelligence/Machine Learning
  2. Data Mining and Analytics
  3. Information Systems Management

Professional Interests

  1. Data Mining and machine learning techniques and applications
  2. Data and business analysis towards better decision making (how to use econometrics analysis in data mining, how to measure the socioeconomic impact)
  3. Agility in IT project management and knowledge management

Age

31

The Top Three Things I Would Like to Learn or Experience During my Mentorship

  1. Learn how outstanding businesses operate , including gaining exposure and knowledge about organizational culture and structure, business analysis techniques and innovation creation and management.
  2. Improve my technical skills and knowledge in terms of data analysis tools and techniques and their application in business context.
  3. Create connections and bridges with my peers and entrepreneurs around the globe, looking for cooperation and partnership opportunities.

Certifications

  • Project Management Professional, PMI PMP
  • Professional Business Analysis, PMI PBA

Additional Technical Skills

Wordpress for web development; digital marketing; video production using Animatron

What are three adjectives that best describe you in the work place?

  1. Change Agent
  2. Committed
  3. Creative

What impact will your mentorship have on your career and professional path?

As a founder of Sawaed19, I deeply believe this experience will boost the project on both technical and business levels. I currently work in the Strategic Marketing Department at a leading company in Palestine. I believe being a strategist in the AI era encourages us towards data driven decisions to keep the business growing, thus, data and business analysis are the cornerstone for setting strategies. Accordingly, I'll empower my section at Paltel with more analytical techniques towards decision support. In addition, I am working on advancing to a leadership role in Paltel, specifically I would like to be the next manager of Strategic Marketing Department.

After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?

Professionally, I’ll improve the data analysis techniques to work towards insightful findings and reliable decision support. In addition, I’m planning to develop a cloud software that will help strategists in diverse businesses to formulate and manage their strategies and KPIs. Academically, I’ll share the knowledge and experience to students in the same field, improve their skills and broaden their horizon in way of thinking. Personally, I’ll work on improving Sawaed19 Platform to apply the know-how in machine learning as well as improving the volunteering ecosystem based on what I've learned in this program.

Work History

Years of Full-time Work Experience

7

Primary Professional Focus

  • IT systems and/or data analysis
  • Individual contributor leading innovation
  • Technical product marketing

Current/Most Recent Job

  • Title and Company: Founder and Strategic Planning Specialist, Sawaed19, Intelligent Volunteerism Ecosystem startup
  • Direct Reports:
  • Type: Part-time
  • Location: Nablus, Palestinian Territories
  • Dates: June 1, 2019 –
  • Responsibilities:

    Direct and Manage the Startup; build strategic relationships and partnerships with potential stakeholders

Current/Most Recent Job

  • Title and Company: Strategic Planning Analyst, Paltel
  • Direct Reports:
  • Type: Full-time
  • Location: Nablus, Palestinian Territories
  • Dates: August 15, 2017 –
  • Responsibilities:

    Analyze market forces and dynamics; benchmark in terms of technology trends, prices, new products and services in the same industry; formulate and managing marketing strategies; track and monitor company KPIs; monitor and evaluate marketing performance such as campaigns evaluation, Paltel's network projects, branding, etc; conduct risk assessments and business analysis where needed; participate in consultancy missions

Job #2

  • Title and Company: Project Management Professional Trainer, Amra Information Technology
  • Type: Part-time
  • Location: Nablus, Palestinian Territories
  • Dates: May 2, 2015 – July 31, 2019
  • Responsibilities:

    Designed course structure based on students' need to balance the knowledge, tools and skills; trained and managed the course; supported students to take the PMP International Exam; innovated new techniques in coaching and training such as gamification

Job #3

  • Title and Company: Segments Analyst, Paltel
  • Type: Full-time
  • Location: Nablus, Palestinian Territories
  • Dates: October 1, 2012 – May 31, 2015
  • Responsibilities:

    Analyzed and tracked customer behavior; performed customers segmentation; managed campaigns; designed offers and mass campaigns; targeted customers and evaluated campaigns performance on Paltel's KPIs and impact on subscribers behavior; participated effectively in data mining projects (churn prediction model and clustering)

Education History

Highest Level of Education Completed

Bachelor's

Institution #1

  • Institution: An-Naiah National University
  • Degree Awarded: Bachelor's
  • Major: Management Information Systems
  • Minor:
  • Location: Nablus, Palestinian Territories
  • Completion Date: May 1, 2011

Participants

  • Eligibility and Application
  • The Experience
  • Award Details
  • 2020-2021 Emerging Leader Profiles

Mentors

  • Why Mentor With TechWomen?
  • Professional Mentor Overview
  • Cultural Mentor Overview
  • Impact Coach Overview
  • TechWomen Mentor Application

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