General Info
Professional Track
- Science
Country
PakistanAreas of Expertise
- Engineering and Science, Pharmaceutical
- Health Sciences and Technology
- Digital Media
Professional Interests
- Pharmaceutical marketing
- Healthcare startups
- Digital pharma marketing
Age
34The Top Three Things I Would Like to Learn or Experience During my Mentorship
- Gain hands-on experience and see how healthtech companies are changing the healthcare industry in Silicon Valley as a model for creating my own brand for the Pakistan healthcare industry.
- Meet and network with marketing gurus of pharmaceutical and healthcare companies and see how they are using tech to inspire disease solutions for consumers.
- Improve my entrepreneurship and leadership skills, enhance my professional network, and experience American culture and cultures of the world through TechWomen emerging leaders. I'll develop and exchange ideas with women across the world, then come back and mentor my community in Pakistan.
Additional Technical Skills
Training and facilitation of large groups
What are three adjectives that best describe you in the work place?
- Team Player
- Self-starter
- Dedicated
What impact will your mentorship have on your career and professional path?
Since I am part of the ever-growing Pakistan pharmaceutical industry, I think this fellowship will pave the way for me to explore new means of creating disease awareness in consumers via low-cost digital solutions. I have been active in digital advocacy, and this fellowship will help me create opportunities for integrating it into Pakistan's healthcare system. In Pakistan, non-communicable diseases are among the top 10 causes of morbidity and mortality, and it is estimated that NCDs and injuries cause 77% of age-standardized deaths in Pakistan (Lancet;2012). There remains a lot of work to be done to follow the UN's Sustainable Development Goals.
After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?
I am already working on two ideas related to women's health and private healthcare access to people below the poverty line in Pakistan. In looking for a smart solution to these problems, I would love to learn the experiences of women already working in their countries and find an inspiring solution that will suit the Pakistani market. I am very hopeful that this fellowship will help satiate the digital nomad in me, and that this, combined with my love for pharma, will allow me to elevate the healthcare system in Pakistan. I am hopeful, excited and geared up for it. Bring it on!
Work History
Years of Full-time Work Experience
11Current/Most Recent Job
- Title and Company: Group Product Manager, Scotmann Pharmaceuticals
- Direct Reports: 130
- Type: Full-time
- Location: Islamabad, Pakistan
- Dates: July 1, 2020 –
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Responsibilities:
Make marketing & sales strategies for healthcare brands, improving the health status of the common person in Pakistan. Drive a business unit portfolio of PKR 500 Mio with 02 brands & 05 SKU's. Develop marketing plan, key strategies, campaigns & promotional tools for field force. Stay keenly involved as a trainer with the field force to develop/train them regarding basic product knowledge through recent clinical data, evidence-based support. Manage local & international conferences /CME’s with KOL’s. Create brand advocates.
Job #2
- Title and Company: Chief Marketing Officer, Techedge Solutions
- Type: Part-time
- Location: Islamabad, Pakistan
- Dates: January 10, 2019 –
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Responsibilities:
Created marketing plan for the year; conducted marketing demos of what we do and services we offer; acquired new clients and maintain relationships with existing clients; created strategy for digital marketing campaigns, coordinated with graphics team to produce visually appealing posts; trained salespeople; organized KOL visits for feedback and support
Job #3
- Title and Company: Consultant and Head of Pharma Business, Torque Pharma Academy
- Type: Full-time
- Location: Islamabad, Pakistan
- Dates: June 10, 2018 – June 30, 2020
-
Responsibilities:
Headed international team of trainers specializing in creating customized solutions for HCPs in collaboration with pharmaceuticals; collaborated with hospitals to uplift the overall healthcare system by providing them quality trainings on empathy and compassion; provided consultancy for product trainings with respect to medical, technical and disease trainings; developed and delivered customized Train the Trainer workshops
Education History
Highest Level of Education Completed
Bachelor'sInstitution #1
- Institution: University of Karachi
- Degree Awarded: Bachelor's
- Major: Pharmacy
- Minor: Pharmaceutical Chemistry
- Location: Karachi, Pakistan
- Completion Date: December 1, 2008
