When Evelyn Zoubi applied to the 2012 TechWomen program, she did not believe she would be accepted. As a 25-year-old Jordanian entrepreneur, she faced a myriad of obstacles. Some even laughed at her ideas. But she did not give up.
In 2007, Evelyn was a visionary student at a top Information, Communications and Technology (ICT) university in the Middle East. During her time as a student, she often mulled about the impression she made on people. In her opinion, wardrobe plays a big part in creating lasting imprints on people’s minds. “At the time, I often did not know what to wear and I would take a moment to remember if I had worn something twice in a row with the same person,” said Evelyn. “It was at this time that I began experimenting with digitizing my wardrobe. Most investment panelists underestimated the need women had for clothing related technologies. But to her surprise, the most supportive individuals were the ones that comprehended the concept of digitizing wardrobe the least, her professors. “My professor thought it was a great idea and strongly encouraged me to pursue it,” said Evelyn.